Featured article

no. 14/2021

Make your client feel special!

Make your client feel special!
  • What can we do to make our client feel like a VIP?
  • In what situations is individual treatment particularly important?
  • How should we react when a customer treats a salesperson poorly?
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no. 14/2021

How to increase sales without losing margins

How to increase sales without losing margins
  • How is knowledge of business mathematics useful for a sales representative?
  • How do promotional discounts affect profitability?
  • What’s the difference between a margin and a mark-up?
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no. 14/2021

How much does your client cost?

How much does your client cost?
  • What is the CAC (Customer Acquisition Cost) index?
  • How do we calculate it?
  • What other indicator is it related to?
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no. 13/2020

The manager as a herd leader in an age of uncertainty

The manager as a herd leader in an age of uncertainty
  • What do patterns of attachment have to do with the manager-employee relationship?
  • What styles of attachment do we distinguish?
  • In the current situation of uncertainty and crisis, how can a manager react when they notice employee anxiety?
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no. 13/2020

The manager from Sèvres

The manager from Sèvres
  • What is the ideal example of a boss?
  • How can you be a manager employees never want to leave?
  • What are the most serious mistakes you should avoid?
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no. 12/2020

Selling in a crisis

Selling in a crisis

The impact of the COVID-19 pandemic on sales teams cannot be understated. As organizations frantically turned their attention to keeping their employees and customers safe, maintaining business continuity and protecting cash, many sellers found themselves in an unprecedented situation. Suddenly, they discovered that many, if not all, of their sales opportunities are stalled, with no clear options about...

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no. 12/2020

Selling in the time of coronavirus

Selling in the time of coronavirus

There’s no doubt that the COVID-19 pandemic has hit most businesses hard. We have all had to learn new ways to work and the keyword is ‘pivot’. Pivoting your business, and sales, to cope with the change in circumstances has been vital to success. And we at No Fluff have been no different.

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