As most of you probably have noticed, the magazine you’re holding in your hands right now has undergone a transformation – starting with the title, through obvious visual changes, to more managerial stuff inside. We believe, that as “Sales Pro Magazine” we will better meet your need for specific, reliable information on sales and team management and on the most effective sales techniques at the same time. What have we prepared for you in this issue?
To be a boss whom employees do not leave, even if other companies tempt them with better salaries and other benefits - is a dream of many managers. Easier said than done? For sure. The good news is that this is an attainable goal. The bad news is that it will require a lot of work, persistence and consistency in action, and, what is perhaps the most difficult thing, understanding and accepting that not every decision you undertake is good and that sometimes employees and other outsiders know more than you do. What is the ideal boss pattern? In the article “Manager from Sèvres” (our Featured Article), Tomasz Gordon proposes his original model relating to individual areas of competence.
Agnieszka Günther-Jabłońska and Arleta Babska, on the other hand, suggest how to be a good leader of the workers’ herd, especially in such uncertain times as those in which we live today. The term “herd” is not accidental here - the authors point to clear relationships between attachment patterns that result, inter alia from biology, and the boss-employee relationship. The conclusions are very interesting!
I also highly recommend the article by Ben Taylor “How to build trust when selling virtually”, in which the author tries to explain how the coronavirus outbreak has changed the dynamics of trust building, what is a swift trust theory and how can it be useful in sales, and if the role-based interaction leads to more rapid development of trust than person-based interaction.
App attacks, cryptojacking, ping of death (the sending of a malicious ping to a computer), zero-day vulnerabilities – the A-Z of cybersecurity threats is constantly growing. New menaces emerge almost daily, the number of attacks is increasing, and no individual or organisation is invulnerable. ‘It is no longer a case of if you will be attacked, but when,’ says Geraldine Magarey, thought leadership...
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