Psychology of sales

On-line only no. 2/2018

Who do we buy from and what are the characteristics of a successful salesman?

The fact that not everyone is cut out to be a salesman, makes a lot of them unsuccessful, which leads to a negative ripple effect and a bad reputation of salesmen throughout the market. It is always easier to blame one’s lack of success on the clients, the products, the company or the industry, rather than admit that the effort was inadequate or insufficient. However, the market is filled with successful...

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no. 1/2018

Negotiation techniques

Familiarity with various negotiation techniques facilitates achieving your goals, as well asmitigates the effects of those techniques being used on you by your opponent.

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no. 1/2018

Unexpected situations and how to gain a client from them

Unexpected situations and how to gain a client from them

A lot of products and services are so similar to each other that it is difficult to stand out, purely based on what features you offer. You can compete in terms of prices, but sooner or later, it will lead to a price war, which can be pretty bad for business. That is why it is better to stand out with extraordinary customer service. Keep in mind that people usually buy with their heart not their head....

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