More and more often, we’re told that we live in a time of cacophony and information overload. We see and hear too much information, too many ads and too many offers. This isn’t a natural phenomenon, and it has changed the reality of sales. Let’s take a look at which words and phrases are helpful, and which put up roadblocks for our customers.
In the previous issue of Sell It in English readers had the opportunity to get acquainted with simple and progressive (continuous) tenses, time frames and placing actions expressed in these tenses in time. I did not want to present the subject in a conventional manner, therefore I didn’t approach it like classic textbooks do. This time, on the other hand, I will occasionally refer to definitions or...
You probably know the saying: ‘give a finger and they’ll take your whole hand’. It’s often said by parents who are trying to explain to their children that they’re crossing the line. This saying can also apply to sales. Let’s start from the beginning.
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