Skills academy

no. 12/2020

Don't tense up with tenses. How to become the master of the past, the present and the future. Part II

Don't tense up with tenses. How to become the master of the past, the present and the future. Part II

In the previous issue of Sell It in English readers had the opportunity to get acquainted with simple and progressive (continuous) tenses, time frames and placing actions expressed in these tenses in time. I did not want to present the subject in a conventional manner, therefore I didn’t approach it like classic textbooks do. This time, on the other hand, I will occasionally refer to definitions or...

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no. 11/2020

"We've gone to too much trouble to give up now!"

"We've gone to too much trouble to give up now!"

You probably know the saying: ‘give a finger and they’ll take your whole hand’. It’s often said by parents who are trying to explain to their children that they’re crossing the line. This saying can also apply to sales. Let’s start from the beginning.

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no. 11/2020

What does an elevator have to do with sales?

What does an elevator have to do with sales?

It’s no secret that - unless you live in the middle of nowhere - you come into contact with about three thousand marketing messages a day. This is the necessary minimum that we absorb when living in the so-called civilized world. As a consequence, we can devote less and less time to acquiring new information about possible business offers. That is why a good, short ‘pitch’ is now of premium importance....

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no. 11/2020

Don't tense up with tenses. How to become the master of the past, the present and the future. Part I

Don't tense up with tenses. How to become the master of the past, the present and the future. Part I

In the last issue of the magazine I initiated a new thread in the Skills Academy column. The article covered handling a communication breakdown caused by our temporary inability to express ourselves due to a lack of the necessary vocabulary. There is of course another, equally important area of language where such breakdown may occur—namely the usage of tenses. Even those learners of English whose...

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no. 10/2020

"Dear client, you can't afford that!"

"Dear client, you can't afford that!"

Objections are what most often paralyse salespeople and prevent effective sales - especially when the client says the price is too high. How can you argue with that when the price is already as low as it can be? Or when you don’t want to start a price war with the competition, when you care about profits? So how do you convince the client that you offer the most value, even if your price is higher?...

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Open access no. 10/2020

In other words ‑ how to handle a communication breakdown

In other words - how to handle a communication breakdown

I have long been pondering on the topic for this article which hopefully will initiate a whole series of articles dedicated to all sorts of mechanisms governing English language as well as methods and approaches one can apply to learn English successfully. I have finally decided that the article should combine both theoretical and practical aspects of the language usage, and with references to the...

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no. 10/2020

Who's running the show ‑ that is, how to regain control of a sales conversation

Who's running the show - that is, how to regain control of a sales conversation

In a typical business relationship, the client has all the cards. They have high expectations, demand exceptional treatment, and offer nothing in return. They treat salespeople like they’re begging for something. As a salesperson, should you consent to such treatment? Absolutely not.

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