Skills academy

no. 6/2019

A colorful message, or what you can tell the client with colors

A colorful message, or what you can tell the client with colors

Color psychology deals with the relationship between color and human mood and behavior. So how do colors affect you and your audience? Theoretical knowledge deepened by practical application will translate into a noticeable increase in sales efficiency.

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no. 6/2019

Sales savoir‑vivre: "Perhaps we can discuss things over lunch?"

Sales savoir-vivre: "Perhaps we can discuss things over lunch?"

Business meetings in restaurants are part of our job. Leaving the office gives a feeling of a less formal atmosphere, and eating meals together is an opportunity to build good business relationships. Remember, however, that it’s still primarily a business conversation, and any faux-pas can affect your image.

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no. 5/2018

Negotiations in practice: Analysis of negotiating positions

Negotiations in practice: Analysis of negotiating positions

Negotiations, understood as a communication process aimed at getting an agreement, are an essential tool in the work of a sales person. Without having some degree of negotiation skills, no seller should even dream of being successful. And although, in practice, the success of a transaction is often determined by just one factor, such as price, it is worth knowing how to prepare for negotiation, how...

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Open access no. 5/2018

Email and sales proposals that sell

Email and sales proposals that sell

Persuading people to do business with you can be tough at times. It can be even harder when you are not in the room and your sales documents will have to do all the talking. How can you write proposals that actually win the deal?

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no. 4/2018

Speak for success. How to speak about your product and sell it

Speak for success. How to speak about your product and sell it

A product or a service – it does not matter what you sell, as long as you are able to show your prospect that the product or a service you offer will make the whole world of difference in their lives. And regardless of the sales technique you use, one thing is critical to your sales – the language that you use. Since you may only have one opportunity to talk to a customer before their purchase, it...

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no. 4/2018

Patience is a virtue – especially in sales

Patience is a virtue – especially in sales

I just googled ‘top sales skills’. In the first page of entries from various experts and sales sites, not one of them listed ‘patience’. I am certain they would agree this is a vital skill and yet they haven’t listed it. Why is that?

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no. 3/2018

Body language on sale

Body language on sale
Words are just one part of our communication with clients. Much more important are the visual impressions we make during conversations. It’s not just your appearance, but above all your body language that can either convince or discourage a client.
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