Just a few years ago our email boxes were bulging with hundreds of ads, spam and other messages, and we usually paid little or no attention to their content. It seemed that email was passed its prime, and that this innovation would soon become a thing of the past. However, instead of marginalisation there came transformation.
It is very easy to send an email offering your products. After all, a database, a product and maybe an eye-catching graphic design is all you need to encourage the user to click on the newsletter. Wait a minute, is it really that simple?
The quality of our communication with our customers is often a factor in their decision to choose our products instead of our competitor’s. Maintaining a positive relationship between the company and the customer remains a significant challenge. We can make this task easier by using a visual relationship template to explore new methods of communication between each party, at all stages of the sales...
Nowadays, traditional e-mail marketing is not sufficient to reach customers and encourage them to make a purchase, it is also necessary to personalise and automate communication. But how can we increase sales using lead nurturing and marketing automation?
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