Strategies for success

Open access no. 14/2021

Whom should I sell to first?

Whom should I sell to first?
  • How can you choose the most promising clients?
  • Where to look for new customers?
  • Why should you prioritise your regular clients?
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no. 14/2021

Project management methods for a sales manager (Part 1. Waterfall)

Project management methods for a sales manager (Part 1. Waterfall)
  • What exactly is project management?
  • When does an organised, project-oriented approach become essential for a sales team?
  • What project management tools may be useful for the sales department?
  • When closing a meeting, how do I make sure that everyone feels motivated and understands what they’re supposed to do?
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On-line only no. 14/2021

A Blueprint for Success of Your Email Marketing Campaign

Just a few years ago our email boxes were bulging with hundreds of ads, spam and other messages, and we usually paid little or no attention to their content. It seemed that email was passed its prime, and that this innovation would soon become a thing of the past. However, instead of marginalisation there came transformation.

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On-line only no. 14/2021

How to discourage customers: 5 most common mistakes in email marketing

How to discourage customers: 5 most common mistakes in email marketing

It is very easy to send an email offering your products. After all, a database, a product and maybe an eye-catching graphic design is all you need to encourage the user to click on the newsletter. Wait a minute, is it really that simple?

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On-line only no. 14/2021

Referrals and recommendations

Referrals and recommendations

Winning over new customers from the referrals of regulars should be a component of every successful business. There is no more valuable form of promotion for a product or service than a recommendation from a satisfied customer.

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On-line only no. 14/2021

A customer relationship template

A customer relationship template

The quality of our communication with our customers is often a factor in their decision to choose our products instead of our competitor’s. Maintaining a positive relationship between the company and the customer remains a significant challenge. We can make this task easier by using a visual relationship template to explore new methods of communication between each party, at all stages of the sales...

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On-line only no. 14/2021

Effective e‑mail marketing: from lead‑nurturing to storytelling

Effective e-mail marketing: from lead-nurturing to storytelling

Nowadays, traditional e-mail marketing is not sufficient to reach customers and encourage them to make a purchase, it is also necessary to personalise and automate communication. But how can we increase sales using lead nurturing and marketing automation?

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