Just a few years ago our email boxes were bulging with hundreds of ads, spam and other messages, and we usually paid little or no attention to their content. It seemed that email was passed its prime, and that this innovation would soon become a thing of the past. However, instead of marginalisation there came transformation.

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Today, we are increasingly able to enjoy email boxes that receive messages we actually want. This is because we know more about the people sitting on the other side of the screen, and because this knowledge is used in better ways.

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Source: Szef Sprzedaży no. 28/2016

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