In a competitive and diverse market, advertising, no matter what form it takes, lacks the impact it used to have. Customers have become more demanding and picky, and ceased to believe in advertising. While choosing a product or service they would rather rely on recommendations by people they know and trust. They are also willing to join the referral chain. Therefore, it is advisable to proactively approach the topic of referrals and recommendations, and to build a system that will allow the systematic expansion of the customer base for our products or services.
Source: Szef Sprzedaży no. 30/2017