You don’t necessarily need a huge budge to create a video for your business. Of course, it helps, but it isn’t necessary for creating attractive materials for your customers. In the article, we present some tips on how to create movies with limited financial means.

Let's start with the things you need to prepare in advance to be able to make your own movie.

1. Camera

The higher quality the equipment, the better for your production. Nowadays, however, virtually every smartphone allows you to record movies in HD. So, the minimum requirement for the camera is a smartphone which records video at a resolution of at least 1280 x 720 pixels.

2. Microphone

A smartphone microphone isn’t always suitable for recording sound. This is especially true when shooting from a distance, in which case it can be hard to hear what the presenter or character is saying. So, get a separate microphone, preferably a small model that you can easily clip on to your shirt or lapel. They don't have to be expensive - cheaper equipment will also work quite well, even versions without separate power supplies, as the equipment used by professional TV stations usually has. It’s important that it’s equipped with a universal 3.5 mm mini jack connection.

3.  Sound recorder

Viewers are more likely to forgive poor image quality than poor sound quality. Therefore, at the outset, it’s worth getting at least a basic digital voice recorder with a 3.5 mm mini jack input for connecting a microphone. It will provide good quality sound, which you can later combine with the image during the editing process.

4. Tripod

You don’t want to make your viewers dizzy, so it’s important to have something to stabilise the camera or telephone, such as a tripod. When buying, make sure that the overall height (retractable legs) and the horizontal and vertical position of the camera or phone (the head, where the camera or phone is mounted) are adjustable. As a rule, each tripod is equipped with a special connector for connecting the camera, and the camera itself also has a universal connector compatible with most tripods. For a phone, you’ll have to buy a special tripod mount adapter. Such adapters aren’t expensive, and are often included with the tripod itself.

5. Selfie stick

You may want to shoot your film in a way that doesn’t allow for using a tripod. For such occasions, it’s worth getting a selfie stick, which will provide for comfortable filming and a natural viewing angle. What about filming without using any tripod, i.e. by hand? Such movies don’t look very professional, so use this option only in an emergency.

The remaining 74% of the article is available for logged-in service users.

If you have an active subscription, go to login. If you are not yet our Reader, please choose the best SUBSCRIPTION VALUE..

Log in Order a subscription Buy this article
Favorites Print

Also check

Open access no. 9/2019

7 ways to ensure your sales team are fans of your CRM

7 ways to ensure your sales team are fans of your CRM

As a sales leader, you likely understand the numerous ways a customer relationship management, or CRM solution can add value to your business and help transform your sales processes. Studies have shown that companies who incorporate CRM systems communicate more effectively with their customers and deliver a better overall customer experience, in turn helping to boost customer retention. So how then, do company owners, sales managers and business leaders alike, ensure that the CRM platform they choose is successfully adopted by their team? How do they ensure that their team not only want to use the system but that they are advocates of it?

Read more

How CRM can help salespeople boost their results

How CRM can help salespeople boost their results

Salespersons have a lot of data to manage. And today more than ever, when the experience we give our customers is our differentiator, it’s hugely important not to reduce one’s customers and prospects down to just raw data.

Read more

Go to



Privacy cookies

By Further active use of the Website (viewing content, closing the message, clicking links on the page) without changing the privacy settings, you agree to the processing of personal data by EXPLANATOR and partners in order to provide services in accordance with Privacy policy. You can specify the conditions for storage or access to cookies in your browser.

Service Purpose of use Enabled
Cookies necessary for the website to function You cannot disable these cookies, as they are essential for the website to function properly. These cookies also store the cookie settings you have defined. YES
Analytics cookies Cookies that make it possible to collect information about the way a user uses a website in order to optimise its functioning and adjust it to the user's expectations. Information collected by these files do not identify any particular user.
Marketing cookies Cookies that enable us to show you marketing content tailored to your preferences, and to notify you of marketing offers that match your interests, including information about the products and services of the site administrator and third parties. If you choose to delete or disable these cookies, advertisements will still be displayed, but they may not be relevant to you.