Customer relationships

nr 13/2020

Client relationships in the pandemic era

Client relationships in the pandemic era
  • Which four areas should a team leader take care of first?
  • How can you help your team manage client relationships in the pandemic era?
  • How can you communicate effectively with your team and clients in this particularly demanding time?
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nr 13/2020

How to build trust when selling virtually

How to build trust when selling virtually
  • How has the coronavirus outbreak changed the dynamics of trust building forever?
  • What is a swift trust theory?
  • Do the role-based interaction lead to more rapid development of trust than person-based interaction?
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nr 13/2020

Presenting online isn't virtual selling

Presenting online isn't virtual selling
  • Why virtual selling and presenting in a collaborative web platform aren’t the same thing?
  • What are the biggest mistakes salespeople make when trying to sell virtually?
  • Does being memorable equate to being meaningful?
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nr 12/2020

Guide the client to the purchase!

Guide the client to the purchase!

In sales, leadership is primarily the ability to influence. Traditional sales methods place great emphasis on presenting the offer, and thus on speaking. Modern sales leadership, however, is above all the ability to ask the right questions and listen empathically.

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nr 12/2020

A red bow, or what the client (doesn’t) expect

A red bow, or what the client (doesn’t) expect

It would seem that these days, buying a car from the showroom shouldn’t be too difficult. It should be as routine as buying your favourite roll from the bakery. You enter the showroom, buy, and leave, and the happy salesperson moves heaven and earth to satisfy you (they’re on commission!). Well, I recently found out that such a transaction can be an amazing adventure and spending $25 thousand isn’t...

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nr 12/2020

Why should the customer buy from you?

Why should the customer buy from you?

10 years ago, air conditioning in cars was still a luxury. Today, even the cheapest car comes with air con as standard. Interestingly, customers negotiate on exactly the same principle - if they get used to something being standard, they won’t hesitate to ask for greater concessions. Don’t get caught up in this game!

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Tylko on-line nr 12/2020

Should we always resolve complaints in the customer’s favor?

Regardless of whether we’re buying a product or service, when we pay for something, we want to get exactly what we expected. How should we approach complaints in times when emotions are the most important factor when making a purchase, and when building a relationship between a customer and a brand?

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